1 Foundations: Purpose, Authority & Context
Simon Sinek's
START WITH WHY
THE GOLDEN CIRCLE
WHY
HOW
WHAT

People don't buy what you do; they buy why you do it. Start from the inside out.

Understanding
AUTHORITY & POWER
FRENCH & RAVEN'S 5 BASES
1 Legitimate - Position & title
2 Reward - Incentives & recognition
3 Coercive - Consequences
4 Expert - Knowledge & skill
5 Referent - Trust & respect
The Psychology of
MOTIVATION
TWO KEY FRAMEWORKS

Maslow's Hierarchy of Needs
(Focus on meeting lower needs first)

Self-Determination Theory
Autonomy (Control over work)
Competence (Mastery and growth)
Relatedness (Connection with others)

Herzberg's Two-Factor Theory
Hygiene factors prevent dissatisfaction; motivators drive engagement.

Intrinsic motivation drives long-term engagement and performance.

What Stage of Growth
IS YOUR BUSINESS IN?
S
S
G
Start-up Survival, product-market fit, founder-led
Scale-up Systems, hiring, delegation, culture
Grown-up Optimization, innovation, succession

Each stage requires different leadership approaches and focus areas.

Leadership at Different
STAGES OF GROWTH
START-UP Survival, Product-Market Fit
SCALE-UP Systems, Processes, Talent
GROWN-UP Optimization, Innovation
2 Self-Leadership & Cognitive Load
Prioritisation &
TRADE-OFFS
THE EISENHOWER MATRIX
Q1: Do
Urgent & Important
Q2: Decide
Not Urgent & Important
Q3: Delegate
Urgent & Not Important
Q4: Delete
Not Urgent & Not Important

Spend most time in Q2. Every "yes" is an implicit "no" to something else.

How to Make
BETTER DECISIONS
RAPID® FRAMEWORK (BAIN & CO.)
R Recommend - Drive the process
A Agree - Veto power (use sparingly)
P Perform - Execute the decision
I Input - Provide expertise
D Decide - Final authority
How to Be a Less
STRESSED CEO
Practice 1 Prioritize Ruthlessly

Focus on high-impact activities, delegate the rest.

Practice 2 Set Boundaries

Define work hours, limit availability, protect personal time.

Practice 3 Build a Strong Team

Surround yourself with competent, trusted leaders.

How to Take
BETTER BREAKS
ACCORDING TO HARVARD
MICRO-BREAKS

1-5 mins: Stretch, breathe, hydrate

SHORT BREAKS

15-30 mins: Walk, disconnect

LONG BREAKS

1hr+: Hobbies, completely unplug

3 Communication Fundamentals
4 C's Communication
MATRIX CHEAT SHEET
Clear
Direct & specific
Concise
Brief & to point
Correct
Accurate & factual
Complete
All info included
How to Give
FEEDBACK
  1. 1 Preparation - Gather facts, define the goal
  2. 2 Delivery - Use "I" statements, focus on behavior
  3. 3 Discussion - Encourage dialogue, listen actively
  4. 4 Follow-up - Set clear next steps, offer support

Feedback should be a continuous loop, not a one-time event.

How to Take
FEEDBACK

Three Triggers That Block You

  1. T Truth - "The feedback itself seems wrong"
  2. R Relationship - "Who are you to tell me?"
  3. I Identity - "This threatens who I am"

The 5 A's: Absorb → Ask → Acknowledge → Appreciate → Apply

Your ability to receive feedback determines how much truth you'll ever hear.

4 Coaching & Development
How to Coach
YOUR TEAM
GROW Model
  • G - Goal: What do you want to achieve?
  • R - Reality: What is happening now? What are the obstacles?
  • O - Options: What could you do? What are the possibilities?
  • W - Will: What will you do? By when? How committed are you?

Unlock potential through guided questioning and empowerment.

7 Big Coaching
QUESTIONS
  1. 1 What's on your mind?
  2. 2 And what else?
  3. 3 What's the real challenge?
  4. 4 What do you want?
  5. 5 How can I help?
  6. 6 What are you saying no to?
  7. 7 What was most useful?
The 10-Minute
COACHING SESSION
  1. 1 What's on your mind?
  2. 2 And what else?
  3. 3 What's the real challenge here for you?
  4. 4 What do you want?
  5. 5 How can I help?
  6. 6 If you're saying yes to this, what are you saying no to?
  7. 7 What was most useful for you today?

Use these questions to empower your team, not solve their problems.

5 Delegation & Accountability
Delegation for
FOUNDERS
1. Prepare

Define the task, desired outcome, and resources needed.

2. Assign

Select the right person, communicate clearly, provide authority.

3. Monitor

Check in regularly, offer support, provide feedback (avoid micromanaging).

4. Evaluate

Review results, recognize success, learn from failures.

Delegate to elevate. Let go to grow.

Dr. Paul Hersey's
SITUATIONAL LEADERSHIP
ADAPT YOUR STYLE TO THE SITUATION
S1: Directing
High task, low relationship
S2: Coaching
High task, high relationship
S3: Supporting
Low task, high relationship
S4: Delegating
Low task, low relationship

Match your leadership approach to team member readiness. No single "best" style.

How to Build
ACCOUNTABILITY
THE OZ PRINCIPLE
  1. 1 See It - Acknowledge reality honestly
  2. 2 Own It - Take personal responsibility
  3. 3 Solve It - Find and implement solutions
  4. 4 Do It - Follow through with action

Rise above circumstances. Move from "Below the Line" blame to "Above the Line" ownership.

6 Team Dynamics & Conflict
Patrick Lencioni's
5 DYSFUNCTIONS OF A TEAM
RESULTS
ACCOUNTABILITY
COMMITMENT
CONFLICT
TRUST
RESULTS: Team members place individual needs above collective goals.
ACCOUNTABILITY: Members duck responsibility to call out peers.
COMMITMENT: Without debate, members won't buy into decisions.
CONFLICT: Teams lack unfiltered, passionate debate.
TRUST: Members are unwilling to be vulnerable.
Conflict
RESOLUTION
  1. 1 Identify the Conflict
  2. 2 Understand Perspectives
  3. 3 Find Common Ground
  4. 4 Brainstorm Solutions
  5. 5 Agree on Action Plan
  6. 6 Implement & Monitor

Focus on interests, not positions. Separate people from the problem.

How to Talk to a
PROBLEM EMPLOYEE
  1. 1 Address the Behavior directly and specifically
  2. 2 Explain the Impact on team, projects, or company
  3. 3 Listen to Their Perspective, ask open-ended questions
  4. 4 Agree on a Plan with clear expectations and consequences

Focus on facts, maintain professionalism, and seek commitment to change.

7 Performance Management & Hard Decisions
The Annual Review
AND SUCCESS PLAN
  1. 1 Preparation - Review goals, gather feedback
  2. 2 Discussion - Performance, wins, growth areas
  3. 3 Goal Setting - SMART goals, company vision
  4. 4 Follow-up - Regular check-ins, adjust plans
20 Questions to Ask
BEFORE FIRING A TEAM MEMBER
  • Have I clearly communicated expectations and standards?
  • Have I provided adequate training and resources?
  • Have I given specific, timely, and documented feedback?
  • Have I offered coaching or mentorship?
  • Have I considered any personal or external factors?
  • Is the issue a skill gap or a will gap (motivation)?
  • Have I explored alternative roles within the company?
  • Have I consulted with HR or legal counsel?

Firing is a last resort. Ensure due diligence before making the decision.

8 External Leadership
How to Manage
STAKEHOLDER RELATIONSHIPS
MENDELOW'S MATRIX
High Power + High Interest: Key Players - Manage closely, full engagement
High Power + Low Interest: Keep Satisfied - Don't overload with info
Low Power + High Interest: Keep Informed - Regular updates on progress
Low Power + Low Interest: Minimal Effort - Monitor only

Tailor your engagement strategy to each stakeholder group's power and interest level.

9 The Hard Edges
The Messy Tuesday
DIAGNOSTIC
DIAGNOSIS BEFORE PRESCRIPTION
📉 Underperforming → Feedback → Coach → Accountability
🌊 Drowning → Prioritise → Delegate → Decide
Tension → Resolve → Dysfunctions → Communicate
🚪 Letting go → Confront → 20 Questions → Hard Truths
🔍 Something's off → Situational → Why → Motivation

The right tool depends on the right diagnosis. Start here on a messy Tuesday.

The Uncomfortable
TRUTHS
WHAT LEADERSHIP BOOKS WON'T TELL YOU
  1. 1 Some teams can't be saved
  2. 2 Culture never beats incentives
  3. 3 Values only matter when they cost you
  4. 4 Not everything should be fixed
  5. 5 Some decisions are irreversible
  6. 6 Inaction has a compounding cost
  7. 7 You are the constraint you can't see