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How to Coach Your Team

Top 3 Frameworks

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Sir John Whitmore & Graham Alexander

The GROW Model (1980s) - "Coaching for Performance" (1992)

The GROW model is the most widely used coaching framework in the world. It provides a simple structure for any coaching conversation, helping people find their own solutions rather than being told what to do.

Framework 1: The GROW Model

GROW is an acronym for the four stages of a coaching conversation. It helps structure discussions to unlock potential and drive action.

G

Goal

"What do you want to achieve?"

Establish what the person wants to accomplish. Make it specific, measurable, and meaningful.

Sample questions:
  • What would you like to focus on today?
  • What does success look like?
  • How will you know you've achieved it?
R

Reality

"What is happening now?"

Explore the current situation. Understand what's really going on, what's been tried, and what obstacles exist.

Sample questions:
  • What's happening right now?
  • What have you tried so far?
  • What's getting in the way?
O

Options

"What could you do?"

Brainstorm possibilities. Generate multiple options without judging them yet. Expand thinking.

Sample questions:
  • What options do you have?
  • What else could you try?
  • If there were no constraints, what would you do?
W

Will / Way Forward

"What will you do?"

Commit to action. Choose specific next steps with timelines and accountability.

Sample questions:
  • What will you do? By when?
  • How committed are you (1-10)?
  • What support do you need?

Framework 2: The Coaching Continuum

Effective leaders move fluidly between directive and non-directive approaches based on the situation:

← DIRECTIVE NON-DIRECTIVE →
TELL
Give instructions
SELL
Explain reasoning
DISCUSS
Explore together
ASK
Draw out ideas
LISTEN
Support thinking

When to be directive: Crisis, safety issues, new employees, time-critical decisions.

When to be non-directive: Development conversations, problem-solving, building ownership.

Framework 3: Powerful Questions

Purpose Powerful Question
Open the conversation "What's on your mind?"
Go deeper "And what else?"
Find the real issue "What's the real challenge here for you?"
Clarify desires "What do you want?"
Offer help appropriately "How can I help?"
Close with value "What was most useful for you?"

Coaching Best Practices

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Key Takeaway

Unlock potential through guided questioning and empowerment. The best coaches don't give answers, they ask questions that help people discover their own solutions. Use the GROW model as your structure, stay curious, and believe in your team's ability to figure things out.

📚 Further Reading